About SereneWear
About the Founder
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About
SereneWear
SereneWear celebrates yoga's widespread appeal. Founder, Louisa Serene
comments, "I decided on the Cupcake logo after taking a yoga class
in Greenwich Village this summer," said Serene, a YA certified yoga
teacher, "the teacher said something simple that really affected me.
He commented on how wonderfully indulgent it was that all of us were
able to spend a morning practicing yoga. After the class, I went and
ate a cupcake at a local bakery and thought about how delightfully
indulgent my entire morning had been. The line of people waiting to
buy cupcakes wrapped around the block, and I realized at that moment
that everyone likes cupcakes, and most people I know who try yoga
like it too." Regardless of whether one practices or not, the rise
in "activewear as casualwear" transcending gyms and studios and emerging
as appropriate for brunch, shopping and general weekend wear is a
trend that supports SereneWear's concept.
In her search for the perfect yoga/casualwear, Serene saw an opportunity
for branded activewear free of "practice" interfering bells and whistles.
SereneWear brings novelty to the activewear category with the brand's
first and signature product, the "Cupcake Short". The Cupcake short,
available in both supplex and 100% cotton, will fill a current gap
in the available product offering. The Cupcake Short draws on classic
Iyengar style clothing, touting a unique band of fabric snug to the
thigh that prevents any "revealing" awkward moments both for the wearer
and others in yoga class.
The initial products include cotton/spandex tanks, cotton shorts and
pants, supplex tanks and shorts as well as cotton/spandex long and
short-sleeved hoodies. |
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